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Discover the Italian MICE offer at IMEX Hall 8, Stand D 400

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From April 19th to April 21st, the Italian National Tourist Board ENIT presents the Italian offer for meetings, congresses and incentive travel, together with the Convention Bureau Italia (CBI) at IMEX Frankfurt. Gianni Bastianelli, newly appointed ENIT Executive Director, will take the opportunity to visit the exhibition and to introduce himself to the Italian co-exhibitors, together with Fabio Lazzerini, ENIT Board Member.
Numerous Italian local tourist boards and Convention Bureaus/Centers such as Trentino, Turin, Florence, Rome, Riviera of Rimini, Vicenza and Bologna, attend the international exhibition in Frankfurt, as well as many private companies, congress hotels, PCOs and DMCs. During the three days of the IMEX Exhibition, hosted buyers take advantage of 10 group appointments to learn more about Italy’s varied MICE offer. Furthermore, journalists and trade are invited to join the following press conferences to get an impression of the different kinds of meetings and business travel opportunities:

19th April, 11.30 a.m.
Region Campania: “Developing Strategies in the MICE sector”
in the presence of Corrado Matera, Regional Minister for Tourism

20th April, 12.30 p.m.
Bologna Convention and Visitors Bureau
in the presence of Patrick Romano, General Manager “Bologna Welcome”
and Carlotta Ferrari, President Convention Bureau Italia

20th April, 16.30 p.m.
Aperitif “Tuscan Break at IMEX”
Come and enjoy specialties from Tuscany and network with Italian co-exhibitors

Italy is among the Top 10 destinations in meetings and congresses, covering the 6th place in the international ICCA-ranking with 452 meetings per year. Thanks to the unique combination of amazing culture, excellent cuisine, breathtaking landscapes, innovative fashion and design, the Italian lifestyle, and due to the high number of extraordinary event locations, Italy is one of the most popular destinations within the MICE sector.
Visit our stand and get in touch with the Italian exhibitors to discover plenty of opportunities for your next event!

Contact ENIT Head Office Rome:
Marinella Di Tommaso

Contact ENIT Direction Frankfurt:
Sales & MICE: Claudia Fischbach & Simona Laboccetta
Communication & Marketing: Antonella Rossi, Christine Hübner & Anouk Friess
More information on Italy:

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